Perle du Nord
a good grip
on the road
with Carter-Cash
Retailer specialised in the automobile sector.
Challenge
Endow Carter-Cash with a communication concept and action plan in sync with the company’s personality to spur brand growth and reputation.
Strategy
Create a unique communication concept based on the brand name and set up local communication tools.
Creations
Communication concept, creation of multimedia (radio and print) communication materials, in-store tools and street marketing strategy.