Perle du Nord
leading healthy eating
with endives
The model of an engaged sector: APEF innovates and communicates about its product
Challenge
Increase endive consumption in France and change consumers’ attitude to the product.
Strategy
Changing the perception people have of endives with a break away communication concept that showcases the benefits of this vegetable on consumer health.
Creations
Design and production of 3 TV and catch-up TV commercials. Advertising campaign in women’s, healthcare and professional magazines. Creation of a dedicated website and influencer marketing strategy (promotions and events).
