Perle du Nord
with Keolis Lille
Operator of Transpole, Lille metropolitan area’s public transport network (MEL)
Make Transpole a visible and appealing brand to develop public transport’s market share within the Lille metropolitan area.
Create a unique communication concept based on the notion of freedom by highlighting the benefits (and no longer the constraints) of public transport.
Communication concept, creation of multimedia (radio and print) communication materials, sales tools, street marketing strategy and more...