Perle du Nord
meeting
with freedom
with Keolis Lille
Operator of Transpole, Lille metropolitan area’s public transport network (MEL)
Challenge
Make Transpole a visible and appealing brand to develop public transport’s market share within the Lille metropolitan area.
Strategy
Create a unique communication concept based on the notion of freedom by highlighting the benefits (and no longer the constraints) of public transport.
Creations
Communication concept, creation of multimedia (radio and print) communication materials, sales tools, street marketing strategy and more...
