Perle du Nord
just
full of surprises
with Perle du Nord
Leader in the chicory market.
Challenge
Develop consumption of Perle du Nord chicories.
Strategy
Jointly build a range tailored to consumers, growers and distributors. Connect with consumers to make this leading product brand a true consumer brand.
Creations
Joint product creation with consumers, communication strategy and campaigns, content creation for print and online materials, POS showcasing, street marketing, website and social network stimulation.